According to SWOT analysis of digital graphic printing, digital graphic printing will be threatened in the future by new ideas such as ebooks, tablets and paperless office.

Digital graphic printing, a new industry, not only to expand the market share, one-stop service, but also to achieve a high profit margin, the future print suppliers here will gain considerable profits. For this emerging industry, we have made the following analysis of its SWOT.

Advantages of digital graphic printing: The digital graphic printing process is simple, shortens the entire production cycle, and allows the text to be modified during the printing process. This aspect of digital graphic and text printing reflects the immediacy, flexibility and effectiveness. For example, Shenzhen Fast Printing, fast printing has created a new e-commerce business model based on traditional fast printing and image industry. It is a completely Internet-based e-commerce solution for fast printing industry. It solves the real-time design and ordering of customers without having to visit stores, and is a platform for communication between fast printing shops and customers. In addition, digital graphic printing without inventory, reduce waste, and save relative costs, including equipment costs, labor costs. We should give full play to the internal advantages of enterprises and create conditions for their development by taking advantage of external opportunities.

Digital graphic printing opportunities: how to use its own advantages of digital printing differentiation competition mode, open up a new blue ocean? The following points are for reference:

First, variable data printing, to increase its own added value, with the expansion of direct mail market, let variable data printing become the cash cow of digital graphic printing.

Second, the offsite web printing, create and implement personalized marketing activities, expand business, increase business opportunities.

Third, the copy document model of digital graphic printing with low price competition is transformed to the high-end art copy with high attached value to achieve differentiated competition. Finally, digital graphic printing services from the initial commercial users to the mass consumption of services to expand the target customer base.

Digital graphic printing under threat: Digital graphic printing will be threatened in the future by ebook, tablet, paperless office new ideas; The whole digital graphic printing market is still in the technological expansion stage, has not been stable and perfect; The lag of relevant laws and regulations in the industry, the shortage of talents in the industry and the situation of blindly following the trend are serious. We should make use of the advantages of enterprises to reduce external threats.

In the next few years the whole digital graphic printing industry will enter a new stage of development, in this stage of development, digital graphic printing is no longer a profiteer industry, the domestic digital graphic printing enterprises also appeared very fierce competition, survival of the fittest become a synonym of competition. Whether it is ready to enter the digital graphic printing industry or has been the digital graphic printing industry enterprises, we will not blindly blindly pursue high-end equipment, according to their own on-demand printing volume, their own market positioning, choose suitable equipment, suitable application solutions. What suits you is the best.